EVALUATION Q2

A short video which begins to explore some of the links between our music video and our later ancillary work and how our audience can make the links themselves through the visuals in the video and the pictures.

This is a collage I made to visually illustrate how the audience would see the artist as a whole, this is how they would think of C. MOORE the collage includes stills from the music video, these scenes will stick in their minds and the album cover will reinforce the image of the artist in their minds, it would appeal because his persona is one of a carefree person who has a lot of fun and this will appeal not only to hip-hop goers but music fans in general because it is paramount to have a good artist image when trying to market someone who is a new artist to the scene.

A final longer more detailed video that answers all the questions asked. Summary.

EVALUATION Q1

Music videos have a lot of forms and conventions that we tried to follow when making our own, we had a lot of inspiration from many other artists in our chose genre. We chose to do a disjuncture video, of which the conventions are that the song does not have to match the video as Goodwin highlighted. We followed most of the pop video conventions like repetition of shots and our artist also looks straight at the camera.

The above Prezi is of our three most influential videos put together on Prezi, it covers the most influential aspects of the chosen videos and how they came to together.

This video further explains what the Prezi touches on in much more detailed and also does some side to side comparisons of real media products next to our Music Video.

A scene from Nas' one mic that inspired our own video, the scene uses a person in the middle of the screen just like I am in the center and people running past him but in slow motion. We thought this was very powerful because it promotes the artist and it develops the conventions of real hip-hop videos.

The first image is the album cover of Tyler, the Creator's album Goblin, he is a relatively new artist just like our artist C.MOORE and they both work within the hip-hop genre. The reason the album cover appealed to me so much to me was because it was so simple yet so effective, the color purple really stood out and at the same time it didn't over power the artist himself so it was still promoting him. I think my work develops the conventions of standard hip-hop albums mainly because it promotes the artist and also is very eye-catching which is heavily necessary for a new artist especially in the hip-hop genre.

The first image is a real life advert made for the artist J. Cole who just released his debut album last year so he's a new artist just like C. MOORE, the two adverts have some similarities since they both heavily promote the artist, using pictures and big letters to show off the artist names. Mine is really simple just like the other one because it has the name of the artist in big bold letters and also has a picture of the artist as the main focal point of the whole advert, this is extremely conventional in Hip-Hop music and I chose to use that idea.

This is another advert used in real life that I got some inspiration from, the artist is a major player in the hip-hop game and he still uses the same types of advertising ventures as new artists like J. Cole and Tyler, the creator. The conventions of hip-hop advertising are that the artist name has to be very visible as well as the artist himself being a selling point and I think my work illustrates these conventions well because our artist is on the forefront of the advert and the digipak uses the same types of conventions present in contemporary hip-hop music.

Finally this is the bag cover of my digipak and it was majorly influenced by that of Big Sean who is also a new artist and they have some similarities, with the use of dull background colour which brings the artist out there a bit more and also the writing is conventional. I chose to challenge only certain aspects of this genre like not putting on jewellery and showing off, which has become a part of this genre in recent years as is evident on Big Sean's digipak picture above but altogether I chose to either use or develop the conventions of this genre like, advertising the artist and using eye-catching covers with names big.

These two images are here to show how the artist C.MOORE (bottom) & Example (top) have similarities the reason this is important is because this comes under mise-en-scene when looking at what links the music video and ancillary work. It is important that the artist dress according to the genre in which he exists so that's why it's a good thing for the audience because they can relate him to a certain type of genre. The significance of these images is that our artist and Example are both wearing checkered shirts, something very common in the UK hip-hop scene and something our audience will recognize straight away.

This is a music video that inspired me quite a bit only because the music video doesn't have much link to the album cover all except the fact that it is a means of promotion for the album and the single. The way it influenced my work was that we also chose to make the music video very promotional for the artist, so we had C.MOORE on every scene just like this video and also it looks similar to the album.

Evaluation Question 3 - How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation Question 3 - How did you use media technologies in the construction and research, planning and evaluation sta on Prezi

How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?Both my advertisement and my diji pack follow a smiliar convention and theme.

Both my diji pack and my ancillary work link together this is down to the black and white colour i have used. My video links with my diji pack and advertisement also as we have used the same mise-en-scene (  the hat )

Wretch 32 is an artist that has used the black and white theme for his digi pack.

My target audeince is teenagers and young adults and also aimed at people who go to clubs alot. I think my video appeals to this audience as it is very fast beat and also there is a clip where people are out a house party drinking which will appeal to young adults.

Overall i feel that my music video went really well and i am pleased with the end result it was very fun to film and to edit and my group worked well. I am happy with my digi pack and my advertisement however i feel that i could of been a bit more creative and used my imagination more.

EVALUATION - Three

How did you use media technologies in the construction and research, planning and evaluation stages?

RESEARCH AND PLANNING:

INTERNET. Youtube, Google and Hotmail. Without the use of the internet for research purposes, the media products we have created would not be as successful.  By looking up past music videos and ancillary print work on youtube, it is able to establish the conventions of different media products.

Google is the search engine for all of our research. Many images found on this blog are a result of a google images search, which makes it easy to find new information and helpful websites.

BLOGGER.

Blogger is the online blog (short for ‘web log’) that this coursework is posted on. The online format has allowed us to post images and embed videos from other websites.

PREZI.

The online presentation device that is what we used to present our pitch to the class and our teacher. The prezi enabled us to add images as well as text.

This video illustrates how we have used different websites on the internet for research and planning purposes.

CONSTRUCTION:

Brand new state of the art VIDEO CAMERAS.

The cameras are used to film our music video, and also some extra blogs that we have put on. The high quality of the cameras meant that we were able to produce a high standard of coursework. On the cameras we are able to view what we have filmed and judge whether the shots were good or need improving.

PHONES, FLIP CAMERAS, SCREEN RECORDING (I Show You), SCREEN VIDEO and Digital Cameras

These are the three mediums we used to film our blogs explaining our research, planning and construction. Phones and Flip cameras are small and easy to carry around which makes them convenient when we are out on location. These were used to film small videos for the blog to explain what we have done during each stage of the coursework process. The screen recording made it easy to film blogs when we were in college, working on our coursework.

MAC

The state of the art computers that allow us to put together all of the technologies, and make them work together. They hold the software including Final Cut pro, Photoshop and Quicktime amongst many other packages. This is where we constructed the music video and the ancillary work, with the different softwares. As it has so many different packages it was easy to combine all of the work in one space. It works in conjunction with the VIDEO DRIVE, which is an external hardware device that is large enough to store all of the data we needed for the coursework. This includes screen shots, the music video and the unedited clips, images for the blog.

Editing in FINAL CUT PRO:

Final cut pro is the software in which we edited our music video. We also edited some extra clips that were not successful with captions, to put on the blog. With

Edits: brightness and contrast To improve the overall look of the music video, we edited the brightness and contrast so that the video has a more striking and ‘polished’ look.

By making some clips slow motion, there is a dramatic, stylised feel to the video. Also, using the software I was able to reverse a few clips

Layering clips

ANCILLARY

We used a digital camera to take the photographs of Sifan for the print work. The quality of the photographs because of this, was high, which made it easy to edit.

Image of an unedited photograph in photoshop

PHOTOSHOP. Is one of my favourite editing software’s as it is easy to play around with and experiment with different edits. I wanted a three panel Digipak to include lots of photographs of the artist. All of the photographs are edited to black and white, for a crisp and neutral look, so it does not look to ‘busy’ with too much colour. To make the images more defined, the contrast tool on Photoshop makes images look darker and crisp. By not over editing the images, it is still clear what the artist looks like.

By using layers on Photoshop, It was easy to layer photographs and text, to make a realistic Digipak and Advertisement.

Evaluation Question 2 – How effective is the combination of your main product and ancillary texts?

Do you think your target audience will be attracted to them? 

Throughout the ancillary products and the music video, things like the mise en scene with locations familiar to ones our target audience would be, the clothing, all help in attracting our target audience.

Therefore I think our target audience of young adults would be attracted to the music video, and the ancillary products as they have an edge to them through the use of black and red colouring, which will hopefully appeal to our target audience. 

Similarly, the images I have used portray our artist’s personality very well, which may help connect him with his target audience, as a result attracting them to see the video or buy the digipak. The colours are kept neutral for a reason, so that they appeal to both male and female audiences, and the images really focus the whole thing around the artist, which therefore promotes him.

How successful do you think your main and ancillary texts are?

Overall, I feel our music video and my ancillary products ( digipak and advertisement), are both successful as they tick the two main boxes which are to promote the artist, and attract the target audience by relating to them or appealing to them through images, colours and over all style. I do feel, that perhaps there could have been an even clearer link between the music video and ancillary products, and that my poster could have had a few more things on in such as where the digipak is available to buy. Apart from this, I feel my products work well in representing the style and personality of my artist, which then allows his target audience to became a wear of him, when they look around and see posters of his digipak or his music video. 

Evaluation Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

It’s also conventions for a music video to have quite a few base tracks. In our case we have 15 main ones. The rest were just shots we took from different angles, but didn't last throughout the whole song, for example a shot of the bag nodding to the beat.

Some of the base tracks were filmed from different angles which gave it that variety and allowed us to reveal more of the scenery. 

click on image to enlarge.

Example – watch the sun come up is a real life example of a music video which also has several base tracks. 

Base tracks are usually in locations that are accessible or familiar to anyone which again relates to our audience who would be able to go to those places or have been to similar ones and can therefore relate this with our artist.

click on image to enlarge.

A bit more on how I followed conventions of real media products in my ancillary products.

We followed conventions of real media 

such as music videos with the same genre as ours, an example of this is Nas-One Mic, in it a lot of slow motion is used to highlight certain scenes, emphasis on them more, or make the more dramatic, for example with the running scene, we too followed this in our chorus when we had the guys run around C.MOORE, in order to make it more dramatic which therefore makes it more interesting to watch and would then hopefully attract the attention of our audience. The video bellow is of the two scenes where slow motion is used in the same way in our video and Nas'.