EVALUATION Part Two

How effective is the combination of your main product (video) and ancillary texts (Digipak and Advertisement)?

It is important for the music video to match the ancillary work as they are both part of a particular house style. They have to work in congregation with each other as they should have clear visual and concept links.

In the planning for the music video, we made sure Sifan wore clothes similar to examples style. We had two costume changes during the video, but the over all style consisted of jeans, trainers and a shirt. In the Ancillary, Sifan wears similar black jeans with the baseball jacket he wore in the video, which is similar to the smart yet casual style that we created for the artist. It is important for the artist to have the same style across all pieces of work as we have created a grime persona for him that he will be judged on by people who have not yet heard his music, meaning his clothing also has to reflect the genre.

In the music video, we edited the clips brightness and contrast to make the images look more crisp and more professional. Whilst editing in Photoshop, I used the contrast tool after editing my images into black and white. This created a similar striking look, but the images are darker, as they have to work as a foundation for other texts and colours being placed on top of the images.

Music Video

CD Housing

The motif is constantly raised throughout the music video as something that the audience can be looking out for. I have extended the link to my ancillary work as an image of the motif is in the Digipak, behind the CD housing. This extends the metaphor in the music video as it will be hidden behind the disk and the consumer will find it when they remove the CD, so they are constantly finding the Motif.

An important feature of both the music video and print work is the use of close ups. In the music video we have various base tracks of different backgrounds which include close ups of the artist. This is the same with the ancillary work. The front cover has a close up of the artist, which is a convention for grime/rap albums as I have discovered in my research. The image features Sifan looking happy, which promotes the artist in  a positive light. I originally wanted the photograph of the mid shot of sifan looking down but my teacher said that it is important for the artists face to be visible, particularly on a debut album. I therefore chose a close up image, as it communicates the artists features across to the audience, making the artist memorable.

The over all character representation is illustrated through both the music video and ancillary. Both the CD cover and Music video shows the element of energy. In the music video, there are two scenes that feature people running. The first is outside in a park, when they run past the artist and the second is when some teenagers run away from a house party the morning after. This links with the image of the inside panel of Sifan jumping, and is captured mid air, which was inspired by the music video by Example, Stay Awake.

The title of the song, 'See the Sea' is a play on words, which inspired both the name of the artist (C Moore) and the title of the album cover (Word Play). The artist name is a play on words meaning 'see more,' which encourages the consumer to see beyond the surface meaning of the song and name and read into them, revealing that they are both plays on words. This links with my album name word place, which reinforces this idea.

The many different images in my Digipak reflect the large amount of base tracks we used in the music video. We experimented with different angles

My ancillary work shows visual links in the colour scene, typography and images used. For the advertisement, I used an image, taken straight out of the digipak, to keep the theme ongoing.The use of the album cover in the advert lets consumers know what they will be looking for, as it shows a direct link between both pieces of work.