Do you think your target audience will be attracted to them?
Throughout the ancillary products and the music video, things like the mise en scene with locations familiar to ones our target audience would be, the clothing, all help in attracting our target audience.
Therefore I think our target audience of young adults would be attracted to the music video, and the ancillary products as they have an edge to them through the use of black and red colouring, which will hopefully appeal to our target audience.
Similarly, the images I have used portray our artist’s personality very well, which may help connect him with his target audience, as a result attracting them to see the video or buy the digipak. The colours are kept neutral for a reason, so that they appeal to both male and female audiences, and the images really focus the whole thing around the artist, which therefore promotes him.
How successful do you think your main and ancillary texts are?
Overall, I feel our music video and my ancillary products ( digipak and advertisement), are both successful as they tick the two main boxes which are to promote the artist, and attract the target audience by relating to them or appealing to them through images, colours and over all style. I do feel, that perhaps there could have been an even clearer link between the music video and ancillary products, and that my poster could have had a few more things on in such as where the digipak is available to buy. Apart from this, I feel my products work well in representing the style and personality of my artist, which then allows his target audience to became a wear of him, when they look around and see posters of his digipak or his music video.
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