Thursday, 12 January 2012

Shortlist of font, colour and layout.

 Tracklist

My chosen typography was a sans seris font 'Chalkduster' I used this font because it is informal and easy to read. I entitled my album 'Word Play' which hints at the arist's lyrical skill and ability to write songs. The typography itself looks like a piece of chalk that has been written on a blackboard, as it is in a basic, handwriting style and bits of chalk come away from the letrters.

I am predominantly using black, white, red and blue for both my digipack and advert. This is because I want to keep both outcomes simple, by only using  nuetral and primary colours. Black and white is a good basis that any colour goes well with. so I am going to edit the photographs in black and white so that they will be a foundation for the colour that I will add on with the typography. I chose red and blue bbecause they are masculine colours that contrast, adding colour and third dimention to the photograph.

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