Tuesday, 22 November 2011

Coming up with our artist's stage name

As a group we found coming up with the artist’s name quite difficult. From the research which I did on artists that fall under the genre of our one which is hip hope, grime, house, I realised and so did members of my group too that most artists never use their real name. For example, Chase and Status, Giggs, Example, Tinie Tempah etc. We took this in to consideration, and after a lot of rough names and ideas we came up with the name for our artist – C. Moore. We decided to only have the initial of his first name therefore giving it that edge like for instance with K Koke. We thought the letter C would be good for the first initials because its a letter he can shape with is fingers and can therefore became his trade mark (something that can be used when it comes to taking pictures for the digipaks). Similarly, we thought if you put together the name it sounds like ‘see more’ which could be a way of reaching out to his target audience by inviting them to see more of him and his music. Finally we decided to not put his real name in order to relate to his genre and the way it works when it comes to artist’s name, and relate to his target audience who would be younger people that too tend to have nicknames amongst one another, which means he builds a service of familiarity amongst him and his audience. 

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