Today is the first lesson on the Ancillary coursework. As a group, we discussed the importance of Ancillary products in the industry and their purpose. This is what we came up with:
Why are CD covers still used despite CD sales dropping?
Promotion of artists
Grabs attention
Gives information
Indication of artists direction
For mp3 files and Itunes
Advertises
Illustrates the artists identity and style
How important are Ancillary products to the artists and the industry, and in relation to the music video?
Promotion of artist
gives the artist a brand identity
More money to be made
Advertisement
Artist is kept in the public eye
Creates a house style for the artist
Helps them reach a wider audience
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