A motif is an idea or logo that pops up in a music video. This helps the audience recognise what kind of style the artist is or what kind of message they are trying to put forward as they will have picked the motif carefully.
An example of a motif in a real music video is LMFAO'S video for the song. 'You want Romance?'. The video also features a person with a bag over their head, but this is a male. We have put our own twist on this, making eyes on the bag so that Ivet has some sort of identity.
Above: (Ivet creating the bag)
Ivet is starring in our music video as our motif, and will pop up at different times throughout. This is something that the audience can look for in the video and will make each time watching our video new and exciting. We have chosen to cover her face with a paper bag to illustrate how women can be objectified in music videos. Instead of a female with an identity, she has been covered up so that her body is for the male gaze,. We have purposefully stuck to Laura Mulvey's theory of female representation in music videos as it is a convention of the genre of grime. (Our artist is a dubstep/grime crossover artist).
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