The importance and functions of digipaks to the music industry

In class today we discussed the importance and functions of digipaks in todays music industry. Firstly we looked at why CD covers are still used and came up with the following reasons:

-CD covers grab people's attention which as a result would make them look at the album and either introduce the artist to them or promote their new single if they already knew the artist.
- CD covers also inform the audience about the album and its content ei the genre of music, as well as the artist and their style.
- CD covers portray the artist identity and indicate their direction
- Finally CD covers are nowadays used for MP3 files such as ipods.

So how important are the ancillary products such as digipaks and adverts, to the artist, industry, and the music video?

Digipacks and adverts are highly important in relation to creating and promoting an artist's image in the music industry. Music videos are usually the main inspiration when it comes to creating the actual digipaks and adverts, therefore the ancillary products would create a brand identity. Similarly, they help keep the artist in the public eye, which as a result will hopefully help selling records, meaning more money will go to the artist. Adverts in particular are great for helping the artist reach a wider audience, for example if someone who doesn't usually listen to the artist sees an advert on the train that catches their eye it could as a result make them go out and listen to them.