As it's nearly Christmas, it got me thinking that industries such as the music one take advantage of different holidays and celebrations in selling and promotion. This is therefore something I too should think about when promoting my Digipak. Say the advertisement came out during the summer, it could perhaps promote the tour as it could be an open one amongst the nice weather etc. or perhaps if it was coming out during winter, it could have a wintery touch to it, of course the colour scheme will be similar to the one on the digipak, however a little element such as a Santa hat or snow flakes could be added to portray the season, and therefore ease the audience and put them in the so called ‘buying mood’.
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