This is an advert for the artist Ed Sheeran, he is a relatively new artist on the music scene and his genre much like our artist is not easily defined but he does some slow songs as well as fast rap songs so he is very versatile and has a large audience in the UK. The advert itself uses a lot of his typical colour scheme which is present on his album cover, which is the black and the orange. He has his signature logo which is the paw print next to his name so that fans can identify with him and be familiar with that symbolism, and to further illustrate that he is holding a cat on the cover as well. The fonts are largely the same through out so it is very consistent and the colour orange is used in different shades and the whole thing is bordered up with the black, very similar to his album cover. This is typical of an artist like him who is trying to connect with his fans through repetition of a certain image.

This next advert is one I found off Facebook, from the official page of the artist which is Wiley, he is a UK grime artist and is very well known for creating a scene of his own and making it popular. This advert is not just for him though, they have other artists that are performing alongside him but he is the main person. The font used to spell his name is a recognized logo for any of his fans because that is how it appears on his various albums so far and it hasn't changed so people can already make a connection, so he has his target audience. The genre he is in  is Grime and is similar to our artist because he does UK hip-hop/grime. This advert has many colours and bright beams of light to catch the attention of anyone who walks by it. It also introduces other acts that are performing with him with their own symbols that are familiar with their fan base. The other use of fonts is very different though because that is the main one used for the actual writing.

The last one I wanted to do was the advert for the artist Kano who is another British grime MC or rapper just like our artist C-Moore who is in the same genre. This advert is very conventional because it uses the logo of the artist in the centre to draw attention to who is there and also his face so people know who it is. The bright colours used in the background are eye-catching but they do not take away from the artist himself in fact they make him stand out even more. There is only use of two types of fonts to not over do it and only two majorly different colours which is typical for any advert so that that colours don't become too much.