Andrew Goodwin feels that traditional narrative analyses don't really apply to pop videos its just because they approach from a different angle to novels and films.He states that pop videos rely on repetition. The video repeats images in the way the song repeats lines of the song. It builds to a climax or to a constant repetition before fading away. Another feature is that women present themselves as being a male gaze such as Beyonce and Madonna.

Their are 3 types of relations between songs and videos:

Illustration: This is where the video tells the story by the lyrics for example ' Papa Don't Preach' ( Madonna ) . Dance is often used to express the feelings/moods in the song.

Amplification: occurs when the videos introduce new meanings that do not contract with the lyrics but adds layers of meanings.

Disjuncture: this is when there is Little connection between the lyric and the video .