Goodwin puts foward this theory that music videos in the pop genre do not follow the conventions of film and television shows. This is because they do not follow a rigid story format and can be much more varied than this. He noticed that pop videos fall into three categories.
Illustration, This is fairly self explanatory, the video illustrates the lyrics of the song. This usually involves the artist, but sometimes actors to demonstrate the ideas put forward in the song. An example of this is Eminem featuring Rhianna, Love the way you lie. Two actors: Megan Fox and XXX are both present in the video to act the lyrics being spoken. The set is dramatic, and illustrates the destructive nature of the relationship between the two characters.
Amplification is when the video deepens the song itself and finally
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