RESEARCH: Analysis of Music Video

I have chosen to analyse the Iconic video for Oasis - Wonderwall. The entire video is in black and white, but certain objects are edited to be blue. This colour has connotations of sadness, whilst the monochrome makes the video authentic and timeless.

The video opens with a man dressed as a clown walking into an empty room and puts on the record, which is when the song starts to play. There is a match cut used at this point so that the audience can tell what they are doing. The delay between the beginning of the video and the song actually being played lets the audience wait eagerly for it to begin. If watching the video for the first time, they would not have known that it was an Oasis video until the bands name on the record appears on screen.  This tells the audience that the band is focused on their music.

Jump cuts are used in the video from beginning to end. An example of this is when the band member walks across the screen with the guitar. Another example is when the singer  firsts sits in the chair on his own in the center of the screen. Each cut is separated by a white flash which emulates a camera flash. This connotes fame, as the band is extremely well known. This makes the video more interesting. The fast edits contrasted with the slowness of the song keeps the song entertaining, as slow edits with a slow song would make the video boring.

The camera uses a lot of close ups of the lead singer, as this is how people will recognize the band. This helps the audience become familiar with him. It is important for us to use close ups in our own video as this is a common feature in music videos, and will let the audience identify with the artist. There are also close ups of other members of the band, which has the same effect. This is my favorite part of the video as it reveals the personality behind the artists.

As this is a performance video, the members of the band are shown with their instruments. This shows that  music is their main priority.

The reason I like the video is because it is simple and relaxed, fitting perfectly with the song. The video is a performance video, as the main base tracks are of the band performing. However, there are elements of disjuncture with the clown, that keeps the video interesting. The focus is on Noel Gallagher, the lead singer of the band.