What is a digipak?
Digipaks are another type of CD packaging that is made however from card stock, or any other heavy paper/cardboard material that then flips open like a book and can even have three parts. Originally, digipaks were owned by IMPAC Group Inc. which was acquired by MeadWestvaco in 2000.
What makes a good Digipak?
- Colour scheme – The colour scheme of the digipak has to coordinate with the colour of text and the tones of the images used in the digipak
- Portrayal of artist if featured – If the artist is feature on the digipak the design has to be clear how it portrays and represents the artists to the audience
- Flow – The digipak has to create an emotional response form the audience so the type of genre has to be portrayed correctly
- Genre – The genre has to be represented through the font style, colours, images and general themes of the digipak so the target audience are engaged.
- Value and beliefs – The artist values and belief have to be represented visually either by using graphics or txt
- Target Audience – when creating your digipak you need to always keep in mind your target audience and what will attract them
Real life digipak examples:
No comments:
Post a Comment