The first is DISJUNCTURE, this is when the video has nothing to do with the song or the lyrics, it usually revolves around a concept that will continue running throughout the video. Indie videos usually have disjuncture but this style of video is not limited to this video.
ILLUSTRATIVE. The Illustrative video is fairly self explanatory. It illustrates what lyrics are in the song. An example of this is an R&B video that has lyrics about a couple breaking up, then has a shot of the couple arguing. An example of this is the song...
The final is PERFORMANCE, which features the artist or band performing their song. This helps the audience identify with the artist. An example of this is Kings of Leon: Charmer.
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