I think this video is a perfect example of a typical Hip-Hop music video for many reasons and also not just of its genre but a good music video full stop, it is a prime example of a modern day music video. The main purpose of a music video as stated by many people in the industry is to promote the artist, so what this video does is just that, the artist (Big Sean) is on screen almost all the time and the only time he goes off screen is when his co-star is on it. It promotes him and also what he is wearing, which is an example of a clever marketing strategy, he advertises his clothes and his wealth at the same time, this is used to create an image of the artist that the record label is trying to create, and make him a brand. In the music video there are a lot of women in it, and Big Sean is the narrator as well as a participant in the video. This music video is an example of an illustration video because it follows the lyrics and shows them on screen. It is typical of a Hip-Hop video because he is showing off his wealth and bragging, as well as women everywhere, there for the men to stare at or enjoy.
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