His ideas are that music videos or rather pop videos are very different to things like movies, they are not linear and can be really anything, and there are three types of videos: Illustration is when the video follows the song. Amplification is when the video deepens the song itself and finally Disjuncture is when the video has nothing to do with the lyrics of the song at all. Most music videos nowadays present women in a very sexual way especially in hip-hop and heavy metal. Music videos come in many shapes and forms each to meet their target audience while trying to mass appeal too. The main focus of a music video is to give exposure to the singer and they are there to be sold.
Andrew's idea of overly sexualised depiction of women on music videos
This highlights Goodwin's idea of disjuncture, the video has nothing to do with the song itself
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