As well as having a Facebook and Twitter account, Example also has a website.
The first thing on his website is a promotional poster for his tour with all of the venues and dates. Many people check an artists website for details about gigs so this information is brought straight to the attention of the consumer.
Beneath the promotional poster is a list of categories to navigate away from the main page. The sub heaings are:
Home Gigs Tickets Videos Albums and Mixtapes Webstore and Try this for Example Germany. This gives the consumer the opportunity to find what they are looking for easily whilst still promoting the artist in different ways. The website will generate money from ticket and merchendise sales, which are both advertised at the top bar.
There are references to hiss Facebook and Twitter accounts on the left hand side of the website, his recent status updates and tweets are all shown so fans can see what he is up to without access to these sites. As well as friendly banter, the website is also used to share vital news that fans of the artist will be interested in. Examples of this on the Example website include: single and album made available in different countries, details about a new tour and when tickets go on sale, and even promotional products.
The website is very visual, with images and videos to support the text. This is how example has become the famous face we recognize today, as he has been constantly been made visual throughout his career. The 'Videos' section includes all of Examples past music videos and are made available to watch online, including songs that he featured in. This helps the fans find more content.
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