One characterise of a music video is to contain a motive. This could be anything as long as it’s reoccurring throughout that way giving the audience a chance to spot it and look out for it that way keeping them interested throughout.
In Black Eyed Peas - Where is the love, the motive is the question mark that keeps coming up in different scenes.
Gym Class Heroes - Stereo , in this video the motive is the stereo. It's easy to spot when it appears and keeps the audience interested as it relates to the lyrics as well.
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